Business, Finance & Economy
Mon. November 14, 6:30PM
Unleash soft power potential in times of crisis
Insights from a career in diplomacy with Ambassador Pasquale Terracciano.
The face of European diplomacy has changed over time. Can hard power and soft power coexist in the current international context? Can soft power still play a role alongside hard power in the negotiations of international and social challenges? How can institutions bring citizens closer to their activities?
Coined in the late 1980s by Joseph Nye, soft power has been the leading model for foreign politics in the last decades. From culture and political values to foreign policies and diplomacy, a defining feature of soft power is that it is non-coercive. Within an increasingly challenging world, soft power has found a new significance.
In the wake of the Covid-19 pandemic, and with protests erupting in Iran and war at the doors of Europe, citizens have called on governments and institutions to join them in participating in the reshaping of political dynamics.
The rise of social media and mass media has seen soft power invested in by citizens themselves more than ever before, as they participate in the globalisation and exchange of culture.
TheMerode has the privilege of welcoming Pasquale Terracciano, Director General for Public and Cultural Diplomacy at the Italian Ministry of Foreign Affairs and International Cooperation, former Ambassador to Moscow, Madrid, and London.
As Italian Ambassador (formerly in Madrid, London, Moscow), Pasquale Terracciano will share his unique expertise on international diplomacy with a specific insight into Italian soft power.
Coined in the late 1980s by Joseph Nye, soft power has been the leading model for foreign politics in the last decades. From culture and political values to foreign policies and diplomacy, a defining feature of soft power is that it is non-coercive. Within an increasingly challenging world, soft power has found a new significance.
In the wake of the Covid-19 pandemic, and with protests erupting in Iran and war at the doors of Europe, citizens have called on governments and institutions to join them in participating in the reshaping of political dynamics.
The rise of social media and mass media has seen soft power invested in by citizens themselves more than ever before, as they participate in the globalisation and exchange of culture.
TheMerode has the privilege of welcoming Pasquale Terracciano, Director General for Public and Cultural Diplomacy at the Italian Ministry of Foreign Affairs and International Cooperation, former Ambassador to Moscow, Madrid, and London.
As Italian Ambassador (formerly in Madrid, London, Moscow), Pasquale Terracciano will share his unique expertise on international diplomacy with a specific insight into Italian soft power.
speaker
Pasquale Terracciano
Diplomat. Director General for Public and Cultural Diplomacy at the Italian Ministry of Foreign Affairs and International Cooperation.
Former Ambassador to Madrid, London and Moscow. Former Diplomatic Advisor to the Italian Prime Minister and G8/G20 Sherpa. He also served as Chief of Staff of the Italian Foreign Minister and as Spokesperson of the Ministry. Previously he had been posted to Brazil, NATO (twice) and London – where he also sat on the Board of Directors of the European Bank for Reconstruction and Development.
Ambassador Terracciano is married and has two sons and a daughter.
