The invention—and commodification—of personality
The invention—and commodification—of personality
Culture

Mon. June 16, 6:30PM

The invention—and commodification—of personality

Merve Emre and Laurent De Sutter explore how personality and emotional intelligence became tools of corporate control.

How did “personality” become something we are expected not just to have—but to sell? In this thought-provoking conversation, literary critic Merve Emre and philosopher Laurent De Sutter trace the hidden history of personality testing and emotional intelligence, from Freud’s theory of the unconscious to today’s corporate obsession with self-optimization.


Drawing on her acclaimed research into the Myers-Briggs Type Indicator (MBTI) and the rise of “EQ,” Emre reveals how tools once designed to explore the human psyche became instruments of categorization, surveillance, and management. Together, Emre and De Sutter will challenge how modern capitalism reshaped our deepest sense of self—turning emotions into metrics, introspection into performance, and authenticity into a marketable asset.

speaker

Merve Emre

Merve Emre is a literary critic, essayist, and professor of English at Wesleyan University, where she also directs the Shapiro Center for Creative Writing and Criticism. She is the author of The Personality Brokers: The Strange History of Myers-Briggs and the Birth of Personality Testing, a critically acclaimed exploration of the psychology industry and its enduring cultural influence. A contributing writer for The New Yorker, her essays and criticism also appear regularly in The New York Review of Books, The Atlantic, and The Yale Review. Emre is the host of The Critic and Her Publics, a podcast offering a behind-the-scenes look at the role of criticism in today’s culture. As a frequent speaker and public intellectual, she is known for her sharp, unflinching analyses of psychology, literature, and contemporary life. Across her work, she explores how private emotions and public institutions shape not only who we are but who we are expected to be.

moderator

Laurent de Sutter

Laurent de Sutter is an award-winning author and publisher whose books have been translated into 15 languages. He runs the "Theory Redux" book series with Polity Press and "Perspectives Critiques" with Presses Universitaires de France. He also is a professor of Legal Theory at Vrije Universiteit Brussel and Sciences-Po Paris. He recently published "Superweak: Thinking in the 21st Century” (Polity, 2025).
Start
Mon. June 16, 6:30PM
End
Mon. June 16, 9:00PM
Format
TheMerode Talks
Language
English (US)
Guest allowed?
Yes, 1 per member

Address

Event
Place Poelaert, 6
1000 Brussels
Belgium
Parking
Parking Poelaert, Place Poelaert 1000 Brussels

Detailed programme

Welcome
Mon. June 16, 6:30PM
Start of the event
Mon. June 16, 7:00PM
Networking
Mon. June 16, 8:00PM
End
Mon. June 16, 9:00PM