The former Apple strategist explores how storytelling went from describing reality to shaping it.
Storytelling has always helped us make sense of the world around us, but now it increasingly shapes it.
James Vincent, a former Apple strategist who worked with Steve Jobs and founders like Brian Chesky at Airbnb and Evan Spiegel at Snapchat, has spent two decades crafting narratives that influence seminal founders, brands & audiences.
In a world where social media means anyone can share their story, and AI decreases the gap between an idea and its implementation, the people who tell the best stories are literally writing our future.
In conversation with Frederic Pivetta, James Vincent explores how today’s conflicting narratives raise key questions about political discourse, business success and even our perception of reality.
speaker
James Vincent is the founder & CEO of FNDR.
For over a decade, he worked closely with Steve Jobs, every day building Apple’s narrative for launching ground-breaking products: iPod, iTunes, iPhone, App Store, iPad. During this time, he also founded and was CEO of Apple's global agency partner, MAL - Media Arts Lab, which he grew to 300+ people across 6 offices globally.
James has continued to advise countless world-class founders including Brian Chesky (Airbnb), Evan Spiegel (Snap), Alex Wang (Scale.ai), Jack Conte (Patreon), Jason Citron (Discord), Nicolas Julia (Sorare), David Basucki (Roblox), Henrique & Pedro (Brex), Joe (Titan), JC (Alan) and many more ..
Today, as FNDR CEO, he helps steer his best-in-class partner storytellers that work peer-to-peer with some of the most transformative founders today, harnessing the power of storytelling to create world class companies.
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Frederic Pivetta brings over more than 20 years of international experience in tech/data/AI, banking, strategic consulting and social impact across Africa, Asia, Latin America and Europe. Frederic has been CEO and/or co-founder or founder of 3 tech companies, helped setting up a deep tech investment fund (Miles Ahead) and led the strategy for a large financial institution (Belfius). He has been active at the World Economic Forum as a New Champion, including at Davos and Dalian, held Board positions and has been active in policy forums, such as AI4Belgium, Digital Minds. He has built a significant academic background in economics, statistics and philosophy, both in the US (Harvard University) and Europe (European Central Bank and ULB, Brussels). He has been publicly advocating for meaningful innovation, e.g. TED talk, newspapers, radio and TV interviews.
