Business, Finance & Economy
Wed. November 8, 12:00PM
Popular myths of Customer Centricity
Interactive work session: How to move forward effectively and efficiently with customer centricity initiatives.
Too many customer centric initiatives fail. The customer doesn’t really notice the difference between before and after. And therefore there is no effect on word of mouth, sales or loyalty. Eventually, those initiatives cease to get funding and they die quietly.
Now, why is that?
One main cause is that managers hold beliefs that lead to actions that don’t really work. Some are misinterpretations - some are downright wrong. We’ll call those beliefs « customer experience myths »
And that’s what we will talk about in this highly interactive work session: how to avoid those pitfalls and how to move forward effectively and efficiently with customer centricity initiatives.
Stéphanie ’t Felt is a Partner at Onestone, a consulting firm that helps companies improve bottom-line results through efficient and customer-centric services. She is an expert in the creation and implementation of customer-centric processes. Stéphanie lectures regularly at corporate and Customer Experience events.
20’ individual advice
After the plenary work session, each participant will have the opportunity to talk to Stéphanie during a 20’ one-to-one. To further discuss their next best action, in order to get a better and faster return from their customer centric efforts. There is also the possibility to organise an online slot afterwards.
Now, why is that?
One main cause is that managers hold beliefs that lead to actions that don’t really work. Some are misinterpretations - some are downright wrong. We’ll call those beliefs « customer experience myths »
And that’s what we will talk about in this highly interactive work session: how to avoid those pitfalls and how to move forward effectively and efficiently with customer centricity initiatives.
Stéphanie ’t Felt is a Partner at Onestone, a consulting firm that helps companies improve bottom-line results through efficient and customer-centric services. She is an expert in the creation and implementation of customer-centric processes. Stéphanie lectures regularly at corporate and Customer Experience events.
20’ individual advice
After the plenary work session, each participant will have the opportunity to talk to Stéphanie during a 20’ one-to-one. To further discuss their next best action, in order to get a better and faster return from their customer centric efforts. There is also the possibility to organise an online slot afterwards.
