Mastering Cashflow: 12 Pillars for Uncertain Times

In today’s volatile market, even profitable companies can run into trouble if they don’t manage cashflow with precision and foresight. The old reactive models no longer cut it. What’s needed is a structured, proactive approach that keeps your business agile, resilient—and ready to seize growth opportunities as they arise.

Philippe Criel, Regional Director at The CFO Centre, introduces a powerful framework built around 12 key financial pillars. These principles—honed through years of executive experience—help business leaders create financial clarity, manage risk intelligently, and make better strategic decisions.

This session goes beyond theory. Expect practical tools, sharp insights, and a candid look at how to regain control over working capital, build trust with stakeholders, and shift from fire-fighting to future-proofing.

Whether you lead a scale-up, an SME, or a mature company facing its next chapter, this talk will sharpen your financial reflexes and leave you with a blueprint for lasting value creation.