MAD PARCOURS DOWNTOWN EDITION 2025

For the second year in a row, MAD Parcours will take over the heart of Brussels, with the mission of highlighting fashion and design creators and brands based in the capital. Over four days, visitors will be invited to explore the city center—map in hand—discovering local talent in fashion and design. Anaïs Sandra Carion, Managing Director at MAD Brussels, will design a bespoke route exclusively for TheMerode members, giving them the opportunity to meet designers, studios, and galleries firsthand and to experience the Parcours through a uniquely personal lens.

This year, the Parcours will feature tailor-made thematic routes, allowing visitors to personalize their experience based on their interests. Whether you’re drawn to collectible design, intrigued by artisanal craftsmanship, passionate about jewelry, or exploring sustainable and upcycled fashion, each curated route offers a deep dive into carefully selected creative worlds.

We will visit 8 addresses with Anaïs Sandra Carion:

• DIITO DANSAERT × paulineplusluis
• B-COLLECTIVE × Ariane Van Dievoet
• Carrefour des Arts × Sarah & Charles
• 99Reasons × Elise Deubel
• Hôtel Amigo × Marta Rachlewicz
• STIJL MEN × Jord Lindelauf
• RESYNE × Cru Atelier
• MAD Incubator × Stan Vrebos