Mon. June 8, 6:30PM
How do you create a culture with real impact in your organisation?
Kobe Verdonck, CEO of SD Worx, and Bruce Fecheyr-Lippens, CHRO, explore how organisations can scale across countries, teams, and ways of working without losing their cultural core.
Drawing on their experience leading SD Worx’s transformation from a Belgian payroll specialist into a European HR services platform, they wrote Join the Club!, a practical, people-focused reflection on building culture in fast-growing organisations.
In this conversation, they will show how an impact culture, grounded in trust, candid feedback, and shared responsibility can help a growing company keeping it together while expanding. From “critical friends” to the “Airport Model”, they will show how culture is actively built through daily behaviours, that are neither inherited nor fixed.
Join us for a conversation on how organisations can stay aligned, open, and accountable while growing.
The evening will conclude with a book signing of ‘Join the Club!’ (Pelckmans, 2026) with Kobe Verdonck and Bruce Fecheyr-Lippens.
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