Business, Finance & Economy
Preview
From creative messaging to creative business
How to humanize critical issues and fuel impact.
Science and data are important in tackling the biggest challenges the world is facing, but it has eclipsed the humans at the center of it. It is urgent to create a reframe that allows people to understand that above all, tackling world challenges is about “protecting us”. Join us for an inspiring evening and find out how to talk about sustainability and other world challenges in the right way.
Covid-19 and climate change have reshaped people’s views and definitions of the biggest challenges facing the world in the next 20 years. Health concerns and sustainability are affecting everything from government policy to consumer behavior, to identity politics, to marketing efforts. Come and learn how brands and businesses can recast their strategic efforts to contribute to a healthy planet through the new global research from McCann Worldgroup’s Truth Central global intelligence unit who released two new major global Truth Central studies – “The Truth About Wellness” and “The Truth About Sustainability’’.
The conference will be led by Rodney Collins, EVP Global Head of Human Sciences of McCann Worldgroup. This Corporate Anthropologist and Strategic Cultural Consultant with a record of success in Europe, the US, and emerging markets in Africa & the Middle East has specialized in the identification and development of intelligence and insights for innovation, investment, and growth opportunities for public and private sector partners.
The conference will be followed by a debate with experts in the fields of Wellness and Sustainability, such as Melanie Decelle (Marketing Director Spadel), Clara Bardiau ( B Leader, B Lab Europe), Pauline Heraly (Account Director Air) and Tom Palmaerts ( Partner/Trend Chief Trendwolves), moderated by Stéphane Buisseret, CEO Air.
Covid-19 and climate change have reshaped people’s views and definitions of the biggest challenges facing the world in the next 20 years. Health concerns and sustainability are affecting everything from government policy to consumer behavior, to identity politics, to marketing efforts. Come and learn how brands and businesses can recast their strategic efforts to contribute to a healthy planet through the new global research from McCann Worldgroup’s Truth Central global intelligence unit who released two new major global Truth Central studies – “The Truth About Wellness” and “The Truth About Sustainability’’.
The conference will be led by Rodney Collins, EVP Global Head of Human Sciences of McCann Worldgroup. This Corporate Anthropologist and Strategic Cultural Consultant with a record of success in Europe, the US, and emerging markets in Africa & the Middle East has specialized in the identification and development of intelligence and insights for innovation, investment, and growth opportunities for public and private sector partners.
The conference will be followed by a debate with experts in the fields of Wellness and Sustainability, such as Melanie Decelle (Marketing Director Spadel), Clara Bardiau ( B Leader, B Lab Europe), Pauline Heraly (Account Director Air) and Tom Palmaerts ( Partner/Trend Chief Trendwolves), moderated by Stéphane Buisseret, CEO Air.
