Ecological transition: how about a positive narrative ?

Eric Hollander, founder and creative chairman of Air Brussels, embodies the spirit of Belgium’s leading independent agency and exclusive partner of the McCann Group. Strategic, creative, and committed, Air is devoted to giving meaning to the lives of brands, their users, and their employees. As one of the first agency in Europe to be certified B Corp, Air stands for responsibility and impact as much as for creativity. From the now-mythical “Dior, J'adore” to Amnesty International, and from Delhaize to Cap 48, Eric’s journey reflects a rare combination of imagination and responsibility, where creativity consistently meets purpose.

Paul Gérard is the editor-in-chief of L’Echo. He is at the initiative of Yaka!, a program launched by L’Echo to boost the entrepreneurial spirit in French-speaking Belgium. In Wallonia and Brussels, a new generation of entrepreneurs is bursting with energy and ambition. With Yaka!, the platform where they connect and learn from each other, L’Echo helps them to realize their ambitions.

Salma Haouach is a management engineer, graduating from Solvay in 2001. With over 20 years of experience in consulting and strategy across France, Spain, Morocco, and Brussels, Salma has carved a distinguished path in both the corporate, politics and media sectors. Salma is currently the Deputy General Director of Wallonie-Bruxelles Enseignement. She is a contributing writer for Forbes Belgium and columnist for Bel RTL.