Changing road use behaviour with Jean Todt and celebrities
Education & Development

Wed. September 20, 6:30PM

Changing road use behaviour with Jean Todt and celebrities

Michelle Yeoh, Julie Gayet joining Jean Todt commitment in the United Nations "Make a Safety Statement" Campaign

Join Jean Todt, the United Nations Secretary-General's Special Envoy for Road Safety, and an impressive group of global celebrities and road safety advocates, in raising awareness of crucial UN road safety measures and sharing effective practices.

The United Nations «Make a Safety Statement» campaign encourages everyone to make a public commitment to keeping us all safe on the roads.

Championed by Jean Todt, the United Nations Secretary-General's Special Envoy for Road Safety, and with the participation of an impressive group of global celebrities and road safety advocates, this initiative aims to secure unwavering political commitment, raise awareness of crucial UN road safety measures, share effective practices, and encourage essential funding through strategic partnerships.
With an alarming 1.4 million lives lost annually in road crashes, including half among vulnerable road users and young individuals aged 15-29, urgent action is needed. This initiative aligns seamlessly with the Sustainable Development Goals, notably 2030 Agenda targets 3.6 and 11.2. echoing the global commitment to safety and progress, aiming for the reduction of global road traffic deaths and injuries by 50 per cent by 2030.

Join us in forging a safer world, as we unite behind Jean Todt, Michelle Yeoh, Jean-Charles Decaux, Julie Gayet and other celebrities ambassadors to pave the way for secure roads and a brighter future for all.

The campaign will be implemented in 80 countries in 2023-2025 - a collaboration with JCDecaux, with the support of Saatchi & Saatchi and 14 celebrities ambassadors of Road Safety.


Elke Van den Brandt

Brussels Minister for Mobility

Elke Van den Brandt is Brussels Minister for Mobility, Public Works and Road Safety for Groen in the Vervoort III government. She is also responsible for social inclusion and health within the Joint Community Commission (COCOM). As Chair of the Flemish Community Commission (VGC), she is responsible for budget, finance, welfare, early childhood and urban policy.


Georges Gilkinet

Federal Deputy Prime Minister and Minister for Mobility

Georges Gilkinet is Federal Deputy Prime Minister and Minister for Mobility. A specialist in social and financial issues, Georges Gilkinet has always pursued his political commitment to, among other things, greater social, fiscal and democratic justice.


Jean-Charles Decaux

Co-Chief Executive Officer

Co-Chief Executive Officer of JCDecaux Group. Jean-Charles Decaux joined the family firm in 1989 which was then operating in 11 countries. In 1991, he was named CEO of JCDecaux Spain and, in 1994, CEO responsible for developing business activities in Southern Europe, Latin America and Asia. When JCDecaux acquired Avenir in 1999 he became Chairman and CEO of Avenir, JCDecaux Airport and JCDecaux Artvertising. In 2000, JCDecaux changed its legal status to Société Anonyme (SA) governed by a Supervisory Board and an Executive Board. Jean-Charles Decaux serves as co-Chairman, alternating with Jean-François Decaux. In 2001, they managed the stock market listing of JCDecaux SA and played an active role in the consolidation of the out-of-home advertising industry to make JCDecaux the world’s number one in February 2011. In 2004, Jean-Charles was behind the launch of operations in China, before helping to launch “high-growth” countries. In 2022, JCDecaux SA is registered as JCDecaux SE, a new legal status that reinforces the European dimension of the Group for all its stakeholders. As a sustainable media, JCDecaux, unveiled in that same year, its new strategic ESG roadmap for 2030 aiming at fostering more sustainable living spaces. In 2023, JCDecaux SE unveils its Climate Strategy aimed at achieving Net Zero Carbon by 2050. In July 2023, Jean-Charles Decaux was appointed SDG Champion to the UN Joint SDG Fund. Jean-Charles Decaux is Chairman of the Supervisory Board of Eurazeo, Member of the Executive Board and benefactor of the African Medical and Research Foundation (AMREF) for France since 2005, and Member of the Board of Directors of the French Association of Private Enterprises (AFEP).


Jean Todt

Secretary-General's Special Envoy for Road Safety

Jean Todt was born in 1946 in Pierrefort, France. He has one son, Nicolas, and is married to the Oscar winning actress, film producer and UNDP Goodwill Ambassador, Michelle Yeoh. He studied economics, business and marketing at the Ecole des Cadres in Paris. Mr. Todt is the United Nations Secretary-General’s Special Envoy for Road Safety since April 2015 and the Chair of the International Peace Institute Board of Directors since June 2023. Mr. Todt was appointed as the International Olympic Committee President’s Advisor on Safety and Mobility in March 2023. Furthermore, he is the Chairman of the Suu Foundation Board since 2014. He started his career in 1966 as a rally co-driver and participated in the World Rally Championship until 1981. He won the World Rally Championship for Manufacturers with Talbot Lotus in 1981. Between 1981 and 1990, he was Director of Racing and Founder of Peugeot Talbot Sport. Between 1990 and 1993, he was Director of Sporting Activities of PSA Peugeot Citroën. Between 1993 and 2006, he was Team Principal of Formula 1, Ferrari. Between 2006 and 2009, he was Chief Executive Officer of Ferrari. Mr. Todt is the former President of the Fédération Internationale de l'Automobile (FIA). He was first elected to this post in October 2009 and re-elected in 2013 and 2017 until 2021. He also devotes his time to several charitable causes. He is one of the Founders and Vice-President of the Institut du Cerveau et de la MoelleEpinière (ICM), an institute focused on medical research for brain and spinal cord disorders. Lastly, Mr. Todt was awarded the Humanitarian of the Year Award by the United Nations Association of New York in 2016 and the Lifetime Achievement for Contribution to Road Safety by the European Commission in 2022.


Julie Gayet

Actress, director and producer

Julie Gayet is an actress, director and producer. She has worked on a number of films and founded in 2007 her own production company, Rouge International. She is a member of the 50/50 collective, which promotes parity in cinema. Julie Gayet is committed to women's rights and fighting violence against women. In 2015, she founded the Info-Endometriosis association with Dr Chrysoula Zacharopoulou. Committed to the Women's Foundation since the launch of the #metoo movement in 2017, Julie Gayet organises the Women's Foundation Gala every year, as well as the Prix Gisèle Halimi, an eloquence competition that denounces sexism through words.


Karima Delli

Karima Delli has been chairing the TRAN committee of the European Parliament since 2017. She has been fighting intensively for more road safety across the EU. Recently, she issued a draft report on the revision of the driving license directive, as part of the 'road safety package' published in March 2023


Michelle Yeoh


Michelle Yeoh, an Oscar-winning internationally acclaimed actress and producer, has starred in more than sixty films including global hits James Bond's “Tomorrow Never Dies”, Oscar-winning “Crouching Tiger Hidden Dragon”, “Memoirs of a Geisha”, “Sunshine”, “The Lady”, “Crazy Rich Asians”, Marvel smash “Shang-Chi and the Legend of the Ten Rings” and recent A24's highest-grossing film “Everything Everywhere All At Once”. She is one of few Asia’s greatest and most successful actors active in both Asia and Hollywood. Michelle is the first Asian won Best Actress in the 95-year history of the Academy Awards. Through her films, she has challenged the traditional views of Asian women by creating very strong female roles. Michelle has devoted a major part of her time to charitable and social endeavors. She has been appointed as Goodwill Ambassador of United Nations Development Programme to raising awareness and mobilizing support for the recently launched Sustainable Development Goals around the world since 2016. She has been invited to speak at United Nations High-Level Meetings and World Bank on Peacebuilding, Gender Equality and Sustainable Fashion. She is part of the Group of Friends of the UN Secretary General Special Envoy for Road Safety and she is participating to the UN/JCDecaux campaign to promote road safety around the world. She is also ambassador of amfAR (The foundation for AIDS research), AIDS Concerns, Hong Kong Cancer Fund, Live to Love and The Brain & Spine Institute (ICM), Founding Member and Vice-President of Suu Foundation, Member of One Young World & Board Member of International Peace Institute.


Steve King

CEO of Publicis Media and the COO of Publicis Groupe


Mario Nava

Director-General of DG REFORM of the European Commission

Mario Nava is the Director-General of DG REFORM of the European Commission that he joined in 1994. Previously, he held 3 Director and 2 Heads of Unit posts in the DG for financial services. He was also President of Italian Financial Market Authority (CONSOB). He is active in research and teaching at Bocconi University (Milan) and at Solvay Business School (Brussels).
Wed. September 20, 6:30PM
Wed. September 20, 9:30PM
TheMerode Talks
Guest allowed?
Yes, 1 per member


Place Poelaert, 6
1000 Brussels
Parking Poelaert, Place Poelaert 1000 Brussels

Detailed program

Wed. September 20, 6:30PM
Conference and Q&A
Wed. September 20, 7:00PM
Walking Dinner
Wed. September 20, 8:00PM
Wed. September 20, 9:30PM