Business, Finance & Economy
Mon. May 5, 12:00PM
Blanding, or the Branding Paradox — FR
Celebrated agency Base Design on why your brand needs to stand out, not blend in.
65% of people believe brands look alike, and 72% find them predictable. By blindly following tech trends, many brands end up adopting identical styles, losing their uniqueness and personality. Thierry Brunfaut, partner and co-founder of Base Design, has named this phenomenon "Blanding" - a type of branding that homogenises rather than differentiates. A creative director with decades of experience, he will explore why this trend is happening and explain why, in today’s crowded market, your brand must stand out to capture attention and build a lasting identity.
If you prefer to attend the Dutch version, it will take place on May 7.
speaker
Thierry Brunfaut
Thierry Brunfaut is a creative director and one of the founding partners of Base Design, the international network of branding studios based in Brussels, New York, Geneva, and Melbourne. He is the author of the renowned 5–Minute poster series, a professor, and a regular speaker at design and branding conferences around the world. Thierry bears a striking and seemingly contradictory resemblance both to Moby and Kermit the frog.
