The vulnerable brain: Why are we so easily influenced?

Why do we fall for fake news or cling to distorted memories? According to cognitive neuroscientist Albert Moukheiber, it’s all rooted in the way our brains function. Our minds crave explanations and often take cognitive shortcuts, making us susceptible to biases, emotional manipulation, and misinformation.

In this talk, Moukheiber will explore how our brains process information, why we let ourselves be influenced, and how critical thinking can help us navigate a world filled with fake news and misleading narratives. With a toolkit of strategies to combat cognitive biases - including the importance of doubting your own thinking processes - he offers actionable insights for fostering a more discerning mind.

Join us for a thought-provoking deep dive into the building blocks of perception, cognition, and behavior - core components in how we acquire knowledge and form opinions.

The conversation will be followed by a book signing of “Neuromania" (Allary Editions, 2024). A sale organised by UOPC bookshop.