The new face of Belgian beer: Breaking with tradition

Belgium’s beer culture is a global icon—but icons can become untouchable. A decade ago, Brussels Beer Project set out to challenge the status quo, replacing nostalgia with creativity, tradition with experimentation. Co-founder Sébastien Morvan joins us at TheMerode for an evening on how they reimagined what a Belgian brewery could be: bold, collaborative, globally curious—and deeply values-driven.

From crowdsourced recipes and upcycled bread to taprooms in Tokyo and solar-powered brewing in Brussels, BBP has become a model for a new generation of purpose-led entrepreneurs. Their success isn’t just in the bottle—it’s in the culture they’ve built around community, design, and daring to do things differently.

TheMerode and Brussels Beer Project share more than a city: both are certified B Corporations, committed to redefining business as a force for good—without sacrificing ambition or creativity.

To accompany the conversation, Sébastien will present a curated selection of limited edition BBP beers, each brewed with the same spirit of innovation that drives their approach to business.

Join us to discover how craft, culture, and conscience can come together—one glass at a time.