Podcasting as business strategy

The podcast began as a side project for enthusiasts. It is now a serious business instrument: a way to build authority, create access, and monetise attention in a world where most content is skipped within seconds.

This conversation explores why podcasting has become one of the smartest communication plays of the decade, for founders, executives, and organisations looking to build trust at scale.

We will look at what actually makes a podcast work, what brands pay for, and how AI is changing production and distribution. We will also discuss how podcasting can turn your network into media: a Trojan horse to meet the right people, build an ecosystem, and create opportunities that traditional formats rarely unlock.

But success is not only about reach. The strongest podcasts build communities, driven by emotional connection and organic growth, not noise.

No theory, only real experience. Expect selective networking, and an actionable roadmap to launch, scale, or monetise an audio project in 2026.