How colour shapes influence and leadership
How colour shapes influence and leadership
Culture

Tue. October 20, 6:30PM

How colour shapes influence and leadership

Can the  colours you wear  shape how others perceive you? Samia Bouhjar, RTBF stylist and image expert, reveals the power of visual identity.

Before we speak, we are already communicating.


The colours we wear, the way we present ourselves and the visual choices we make all influence how others perceive us. In moments of leadership, negotiation or public presence, these subtle signals can shape trust, confidence and connection.


Join us at TheMerode for a conversation exploring the hidden language of style and the role of colour in shaping identity, influence and perception.


Through examples from media, business and public life, Samia Bouhjar will explore how clothing becomes a form of communication: a way to express who we are, reinforce our message and navigate the expectations of different professional contexts.


Together, we will explore:


* How colours influence perception and emotional response

* Why leaders, public figures and brands rely on visual codes to communicate

* How to develop a personal style that feels authentic while supporting your ambitions

* How appearance can become a tool for confidence, storytelling and self-expression


The conversation will be moderated by Salwa Boujour, who will bring perspectives on communication, leadership and the role of image in shaping public perception.


Expect an engaging evening at the intersection of psychology, fashion, communication and identity.

speaker

Samia Bouhjar

Samia Bouhjar is a stylist, costume designer and artistic director. For more than ten years, she has shaped the visual identity of French-speaking Belgian television, notably at RTBF, where she redesigned the styling of major programmes and created visual codes for journalists and presenters. She has also designed costumes for productions including Drag Race Belgique, The Dancer and more than one hundred projects across theatre and dance. Alongside her creative work, she advises brands and public figures on image and visual identity. She is the founder of SHOWroom, a space dedicated to emerging designers and circular fashion, and the creator and host of the podcast Des Habits et Vous, where she explores the relationship between clothing, identity and personal narratives. Her approach is rooted in one idea: style is not simply about appearance. It is a language that shapes how we are perceived, how we express ourselves and how we move through the world.

moderator

Salwa Boujour

Salwa Boujour est journaliste multimédia depuis huit ans et spécialiste reconnue des enjeux de représentation, de leadership et de communication. Fondatrice de Bold Media Headlines, elle accompagne dirigeants, décideurs et entrepreneurs dans le développement de leur autorité médiatique et l’optimisation de leurs prises de parole publiques. Engagée en faveur d’un leadership conscient et inclusif, elle a également créé l’Association pour la diversité et l’inclusion dans les médias (ADIM), une initiative primée pour son impact social. À travers son travail de conseil, de formation et de prise de parole, elle explore la manière dont les récits façonnent l’influence, la visibilité et le changement.
Start
Tue. October 20, 6:30PM
End
Tue. October 20, 9:00PM
Format
Masterclass
Language
French (BE) / Français (BE)
Guest allowed?
Yes, 1 per member

Address

Event
Pl. Poelaert 6
1000 Brussels
Belgium
Parking
Parking Poelaert, Place Poelaert 1000 Brussels

Detailed programme

Welcome
Tue. October 20, 6:30PM
Start of the talk
Tue. October 20, 7:00PM
a moment to connect
Tue. October 20, 8:00PM
End
Tue. October 20, 9:00PM