AI for digital asset management: global brands, local market

How do global brands create and adapt content for different markets while staying consistent, relevant and efficient?

As part of MM Tech Club, a Media Marketing initiative exploring the evolving role of technology in marketing, communication and media, this session brings together leading voices from the advertiser, agency and media worlds to explore how international teams manage digital content at scale.

The conversation will explore how global brands can move faster without losing control of their identity, from creative workflows and brand guidelines to local adaptation across markets. We’ll also look at how technology, governance and smarter ways of working can support this balance.

Speakers

Luc Van Wichelen

Consumer Experience & Media Lead, Northern & Western Europe, Mondelēz

Matthieu Vercruysse

Chief Transformation Officer, Publicis Groupe

A third speaker from Rossel Advertising will be announced soon.

A chance to step behind the scenes of how international brands manage content across markets, with concrete perspectives on marketing, communication, media, digital transformation and creative collaboration.

Whether you work in one of these fields or are simply curious about how global brands stay relevant across different markets, expect an engaging conversation followed by drinks, catering and networking.

Moderated by Luigi Sementilli