Where conversations lead

What happens when a casual conversation at TheMerode turns into a friendship, then into a professional collaboration?

This conversation brings the “TheMerode Effect” to life through one very real example: how two members met at the club, and how an unexpected connection led to new ideas and a creative partnership.

Elin Traustadóttir, founder of Icelandic marine collagen brand AEYLÍN, and Elizabeth Dewar, founder and Creative Director of Violet Rae, met at TheMerode at very different points in their personal and professional journeys. What began as a connection at a Merode Event developed naturally through conversations in the coworking space, eventually growing into a creative collaboration. They will share how the relationship evolved, what each brought to the other, and how conversations, ideas and opportunities can emerge when the right people happen to meet in the right place.

Join us for an informal conversation about friendship, creative collaboration, unexpected connections and the possibilities that can come from simply being in the room.