Working with the world’s leading luxury brands through his creative agency Profirst, and bringing together Brussels at TheMerode, Pani specialises in events that mark the memory


Bruno Pani is the Founder and President of TheMerode. He has an intense and fascinating professional path, mixing sports, music, fashion and event creation all around the world with his company Profirst. From unprecedented spectacular events for brands to creative strategy, Bruno Pani turns dreams into reality.  

Join Bruno in sharing his unconventional journey with Karine Becker: his passion, doubts, fears, hopes and vision for the future.   


Bruno Pani 

 Working in the music industry producing sound for live shows, before rising through the ranks of IMG, Proserve and City 7, Bruno Pani has always has the experience and intuition to make an event shine.  

When he launched Profirst in 1989 his goal was to reinvent the events sector to go beyond the idea of a function “running smoothly” towards the idea of a moment that is unforgettable, and which can integrate communications in a much broader sense. A new business model was born. 

Profirst is now one of the world’s leading creative event communication agencies. Under Bruno’s leading vision Profirst specialises in set design and production, a key player for nearly 30 years activation, strategy and private events. From an early close relationship with Giorgio Armani, Profirst have gone on to work with brands such as  Dom Pérignon, Tag Heuer, Zara and Inditex, Chanel, Ferrari, Givenchy and Dior. Pani enriches his job as an experience creator with multiple hats; that of a scenographer, a storyteller and a maker of dreams and memories.  

It naturally follows that in 2022, Pani’s latest endeavour was revealed: TheMerode – the most open private members club. In 2023, Profirst will bring a retrospective of the photographer Peter Lindbergh’s work to Brussels – a major cultural event for the city.  


Karine Becker 

Karine Becker has more than 20 years of experience in Executive Search. Prior to founding Hire & Higher, she has founded and led several other Executive Search entities. She has also been very involved in Diversity Matters and was one of the first to embrace Gender Diversity in her practice. At some point she decided that she wanted to have a positive impact on the world and created Hire & Higher in order to help companies through their transition with the recruitment of conscious leaders.  

Karine has been an entrepreneur since she was 29 years old, she is mom of 2 young women and she has also been in charge of the production of the satirical show Sois Belge et Tais Toi! for 5 years. She is a nature lover and a strong believer in change making ! 


  • 12:00 > Welcome
  • 12:30 – 14:00 > Lunch & Conference

55€ incl.VAT

Speaker and Moderator

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TheMerode, is a private social members club, where comfort, glamour and intimacy coexist through and for our members. They are at the heart of everything we do and we strive to make them feel home. That’s why all our events are exclusively organized for our members and their guests.


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