How can companies and economic players appropriate this new ecological narrative and make it a driving force for virtuous transformation?

Join us for an exclusive conversation between Eric Hollander and Paul Gérard about reinventing the ecological narrative for positive impact.

Conference moderated by Salma Haouach


Eric Hollander, founder and creative chairman at Air Brussels. Air is Belgium’s leading independent agency and exclusive partner of McCann Group. Strategic, creative and results-oriented, Air aims at giving meaning to the lives of brands, their users and their employees.

Air is committed to being an inspiration for a more sustainable world, and a driver of action for its employees, clients and partners. With this commitment in mind, the agency is certified by B Corp.

Paul Gérard is the editor-in-chief of L’Echo. He has just launched Yaka!, a program to boost the entrepreneurial spirit in French-speaking Belgium. In Wallonia and Brussels, a new generation of entrepreneurs is bursting with energy and ambition. With Yaka!, the platform where they connect and learn from each other, L’Echo helps them to realize their ambitions. 

About B19:

Inaugurated in September 2013, the B19 is a modern business circle. Their program is adapted to the current needs of business leaders and executives who wish to expand their business networks in a friendly environment.


  • 18:30 > Welcome
  • 19:00 – 20:00 > Conference and Q&A
  • 20:00 > Networking and Drink


Register for the event


TheMerode, is a private social members club, where comfort, glamour and intimacy coexist through and for our members. They are at the heart of everything we do and we strive to make them feel home. That’s why all our events are exclusively organized for our members and their guests.


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